Study: Online Local Search Booming, But Print Still Strong

From Online Media Daily - TMP DIRECTIONAL MARKETING, A LOCAL search and yellow pages agency, releasing results of a comScore-conducted study, said a third (33%) of consumers still consider print Yellow Pages to be their primary source of local business information -- and more than 90% of all searchers believe print directories are "still a valuable source for shopping information."

Still, a majority of users (60%) go to the Web first for their local searches--with 30% of all users tapping general search engines like Yahoo or Google, 17% choosing Internet Yellow Pages (IYPs), and 13% local search sites like Citysearch. | Read full article