Social Networking High On Time's Web Agenda

From Online Media Daily - THE SHIFT IN MINDSET TO time spent from pages viewed will work to the advantage of Time Inc.'s Web brands as the company plays up the consumer "engagement" factor of such flagship sites as People.com and SI.com, and works to land some big advertising deals, predicts John Squires, executive vice president of Time Inc.

Visitors to Time Inc.'s portfolio of sites average more than 21 minutes monthly, he said during the company's second "Digital Showcase" on Wednesday to discuss its latest online ventures with the media.

"We're now thinking about the portfolio as a true portfolio," akin to an ad network, said Squires. Fifteen Time Inc. brands are involved in the contextual ad partnership with Quigo, and will generate an estimated $100 million in revenue over the first three years. | Read full article