Parents Watching More Media Than The Kids

From Research Brief - According to IMMI data, women 45-54 will watch a cumulative 1142 hours of TV, DVD's and movies in the theater in 2007. That's 47.6 days of media, while their male counterparts will consume only 40.2 days of media. In the 35-44 parental age group, females are predicted to watch 38.3 days of media, males 33.9 days.

On the other hand, teenagers ages 13-17 will spend an average of 33.4 days in front of the television, playing DVD's, and going to the movies in 2007. | Read full article