Friday, August 3, 2007

Online Video Ads: Work in Progress, says Google

From NewTeeVee - Nevermind the millions of dollars invested by venture capitalists in the online video advertising companies. Google, the company that gave a bottom line to online video when it bought YouTube for $1.6 billion, thinks the business of online video advertising is a work in progress.

“We are still in the process of trying different things,” Susan Wojcicki, Google’s vice president of product management told a small gathering of journalists at company’s corporate headquarters in Mountain View, California on Tuesday.

It’s not clear pre-roll (before the clip) or post-roll (after the video clip) ads will work online. Google says it is experimenting with in-stream ads for now, but looking for new ideas. | Read full article

No comments:

Blog Archive